1. CUSTOMERS

SET FOREIGN_KEY_CHECKS=0;

-- Customers
TRUNCATE `customer_address_entity`;
TRUNCATE `customer_address_entity_datetime`;
TRUNCATE `customer_address_entity_decimal`;
TRUNCATE `customer_address_entity_int`;
TRUNCATE `customer_address_entity_text`;
TRUNCATE `customer_address_entity_varchar`;
TRUNCATE `customer_entity`;
TRUNCATE `customer_entity_datetime`;
TRUNCATE `customer_entity_decimal`;
TRUNCATE `customer_entity_int`;
TRUNCATE `customer_entity_text`;
TRUNCATE `customer_entity_varchar`;
ALTER TABLE `customer_address_entity` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_datetime` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_decimal` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_int` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_text` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_varchar` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_datetime` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_decimal` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_int` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_text` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_varchar` AUTO_INCREMENT=1;

-- Search
TRUNCATE `catalogsearch_query`;
TRUNCATE `catalogsearch_fulltext`;
TRUNCATE `catalogsearch_result`;
ALTER TABLE `catalogsearch_query` AUTO_INCREMENT=1;
ALTER TABLE `catalogsearch_fulltext` AUTO_INCREMENT=1;
ALTER TABLE `catalogsearch_result` AUTO_INCREMENT=1;

-- Polls
TRUNCATE `poll`;
TRUNCATE `poll_answer`;
TRUNCATE `poll_store`;
TRUNCATE `poll_vote`;
ALTER TABLE `poll` AUTO_INCREMENT=1;
ALTER TABLE `poll_answer` AUTO_INCREMENT=1;
ALTER TABLE `poll_store` AUTO_INCREMENT=1;
ALTER TABLE `poll_vote` AUTO_INCREMENT=1;

-- Reports
TRUNCATE `report_viewed_product_index`;
ALTER TABLE `report_viewed_product_index` AUTO_INCREMENT=1;

-- Newsletter
TRUNCATE `newsletter_queue`;
TRUNCATE `newsletter_queue_link`;
TRUNCATE `newsletter_subscriber`;
TRUNCATE `newsletter_problem`;
TRUNCATE `newsletter_queue_store_link`;
ALTER TABLE `newsletter_queue` AUTO_INCREMENT=1;
ALTER TABLE `newsletter_subscriber` AUTO_INCREMENT=1;
ALTER TABLE `newsletter_problem` AUTO_INCREMENT=1;
ALTER TABLE `newsletter_queue_store_link` AUTO_INCREMENT=1;

SET FOREIGN_KEY_CHECKS=1;

2. LOGS

SET FOREIGN_KEY_CHECKS=0;

TRUNCATE `log_customer`;
TRUNCATE `log_visitor`;
TRUNCATE `log_visitor_info`;
TRUNCATE `log_visitor_online`;
TRUNCATE `log_quote`;
TRUNCATE `log_summary`;
TRUNCATE `log_summary_type`;
TRUNCATE `log_url`;
TRUNCATE `log_url_info`;
TRUNCATE `sendfriend_log`;
TRUNCATE `report_event`;
TRUNCATE `dataflow_batch_import`;
TRUNCATE `dataflow_batch_export`;
TRUNCATE `index_process_event`;
TRUNCATE `index_event`;
ALTER TABLE `log_customer` AUTO_INCREMENT=1;
ALTER TABLE `log_visitor` AUTO_INCREMENT=1;
ALTER TABLE `log_visitor_info` AUTO_INCREMENT=1;
ALTER TABLE `log_visitor_online` AUTO_INCREMENT=1;
ALTER TABLE `log_quote` AUTO_INCREMENT=1;
ALTER TABLE `log_summary` AUTO_INCREMENT=1;
ALTER TABLE `log_url_info` AUTO_INCREMENT=1;
ALTER TABLE `sendfriend_log` AUTO_INCREMENT=1;
ALTER TABLE `report_event` AUTO_INCREMENT=1;
ALTER TABLE `dataflow_batch_import` AUTO_INCREMENT=1;
ALTER TABLE `dataflow_batch_export` AUTO_INCREMENT=1;
ALTER TABLE `index_event` AUTO_INCREMENT=1;

--
-- Enterprise Edition
-- 
TRUNCATE `enterprise_logging_event`;
TRUNCATE `enterprise_logging_event_changes`;
ALTER TABLE `enterprise_logging_event` AUTO_INCREMENT=1;
ALTER TABLE `enterprise_logging_event_changes` AUTO_INCREMENT=1;

SET FOREIGN_KEY_CHECKS=1;

3. PRODUCTS

SET FOREIGN_KEY_CHECKS = 0;

TRUNCATE TABLE `catalog_product_bundle_option`;
TRUNCATE TABLE `catalog_product_bundle_option_value`;
TRUNCATE TABLE `catalog_product_bundle_selection`;
TRUNCATE TABLE `catalog_product_entity_datetime`;
TRUNCATE TABLE `catalog_product_entity_decimal`;
TRUNCATE TABLE `catalog_product_entity_gallery`;
TRUNCATE TABLE `catalog_product_entity_int`;
TRUNCATE TABLE `catalog_product_entity_media_gallery`;
TRUNCATE TABLE `catalog_product_entity_media_gallery_value`;
TRUNCATE TABLE `catalog_product_entity_text`;
TRUNCATE TABLE `catalog_product_entity_tier_price`;
TRUNCATE TABLE `catalog_product_entity_varchar`;
TRUNCATE TABLE `catalog_product_link`;
TRUNCATE TABLE `catalog_product_link_attribute`;
TRUNCATE TABLE `catalog_product_link_attribute_decimal`;
TRUNCATE TABLE `catalog_product_link_attribute_int`;
TRUNCATE TABLE `catalog_product_link_attribute_varchar`;
TRUNCATE TABLE `catalog_product_link_type`;
TRUNCATE TABLE `catalog_product_option`;
TRUNCATE TABLE `catalog_product_option_price`;
TRUNCATE TABLE `catalog_product_option_title`;
TRUNCATE TABLE `catalog_product_option_type_price`;
TRUNCATE TABLE `catalog_product_option_type_title`;
TRUNCATE TABLE `catalog_product_option_type_value`;
TRUNCATE TABLE `catalog_product_super_attribute`;
TRUNCATE TABLE `catalog_product_super_attribute_label`;
TRUNCATE TABLE `catalog_product_super_attribute_pricing`;
TRUNCATE TABLE `catalog_product_super_link`;
TRUNCATE TABLE `catalog_product_enabled_index`;
TRUNCATE TABLE `catalog_product_website`;
TRUNCATE TABLE `catalog_product_entity`;
TRUNCATE TABLE `cataloginventory_stock`;
TRUNCATE TABLE `cataloginventory_stock_item`;
TRUNCATE TABLE `cataloginventory_stock_status`;
TRUNCATE TABLE `catalog_category_entity`;
TRUNCATE TABLE `catalog_category_entity_datetime`;
TRUNCATE TABLE `catalog_category_entity_decimal`;
TRUNCATE TABLE `catalog_category_entity_int`;
TRUNCATE TABLE `catalog_category_entity_text`;
TRUNCATE TABLE `catalog_category_entity_varchar`;
TRUNCATE TABLE `catalog_category_product`;
TRUNCATE TABLE `catalog_category_product_index`;
TRUNCATE TABLE `catalog_product_relation`;
TRUNCATE TABLE `catalog_product_flat_1`;
TRUNCATE TABLE `catalog_category_flat_store_1`;
TRUNCATE TABLE `catalog_category_flat_store_2`;
TRUNCATE TABLE `catalog_category_flat_store_3`;

SET FOREIGN_KEY_CHECKS = 1;

4. SALES

SET FOREIGN_KEY_CHECKS=0;

TRUNCATE `sales_payment_transaction`;
TRUNCATE `sales_flat_creditmemo`;
TRUNCATE `sales_flat_creditmemo_comment`;
TRUNCATE `sales_flat_creditmemo_grid`;
TRUNCATE `sales_flat_creditmemo_item`;
TRUNCATE `sales_flat_order`;
TRUNCATE `sales_flat_order_address`;
TRUNCATE `sales_flat_order_grid`;
TRUNCATE `sales_flat_order_item`;
TRUNCATE `sales_flat_order_status_history`;
TRUNCATE `sales_flat_quote`;
TRUNCATE `sales_flat_quote_address`;
TRUNCATE `sales_flat_quote_address_item`;
TRUNCATE `sales_flat_quote_item`;
TRUNCATE `sales_flat_quote_item_option`;
TRUNCATE `sales_flat_order_payment`;
TRUNCATE `sales_flat_quote_payment`;
TRUNCATE `sales_flat_quote_shipping_rate`;
TRUNCATE `sales_flat_shipment`;
TRUNCATE `sales_flat_shipment_item`;
TRUNCATE `sales_flat_shipment_grid`;
TRUNCATE `sales_flat_shipment_track`;
TRUNCATE `sales_flat_invoice`;
TRUNCATE `sales_flat_invoice_grid`;
TRUNCATE `sales_flat_invoice_item`;
TRUNCATE `sales_flat_invoice_comment`;
TRUNCATE `tag`;
TRUNCATE `tag_relation`;
TRUNCATE `tag_summary`;
TRUNCATE `wishlist`;
TRUNCATE `report_event`;
TRUNCATE `catalogsearch_fulltext`;

-- Reports
TRUNCATE `sales_bestsellers_aggregated_daily`;
TRUNCATE `sales_bestsellers_aggregated_monthly`;
TRUNCATE `sales_bestsellers_aggregated_yearly`;
TRUNCATE `sales_invoiced_aggregated`;
TRUNCATE `sales_invoiced_aggregated_order`;
TRUNCATE `sales_order_aggregated_created`;
TRUNCATE `sales_order_aggregated_updated`;
TRUNCATE `sales_refunded_aggregated`;
TRUNCATE `sales_refunded_aggregated_order`;
TRUNCATE `sales_shipping_aggregated`;
TRUNCATE `sales_shipping_aggregated_order`;
TRUNCATE `coupon_aggregated`;
TRUNCATE `review`;
TRUNCATE `review_detail`;
TRUNCATE `review_entity_summary`;
TRUNCATE `rating_store`;

--
-- Enterprise Edition
-- 
TRUNCATE `enterprise_reward`;
TRUNCATE `enterprise_reward_history`;
TRUNCATE `enterprise_customer_sales_flat_quote_address`;
TRUNCATE `enterprise_customer_sales_flat_quote`;
TRUNCATE `enterprise_customer_sales_flat_order_address`;
TRUNCATE `enterprise_customer_sales_flat_order`;

ALTER TABLE `sales_payment_transaction` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_creditmemo` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_creditmemo_comment` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_creditmemo_grid` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_creditmemo_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_order` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_order_address` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_order_grid` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_order_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_order_status_history` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_address` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_address_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_item_option` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_order_payment` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_payment` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_shipping_rate` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_shipment` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_shipment_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_invoice` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_invoice_grid` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_invoice_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_invoice_comment` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_shipment_grid` AUTO_INCREMENT=1;
ALTER TABLE `tag` AUTO_INCREMENT=1;
ALTER TABLE `tag_relation` AUTO_INCREMENT=1;
ALTER TABLE `tag_summary` AUTO_INCREMENT=1;
ALTER TABLE `wishlist` AUTO_INCREMENT=1;
ALTER TABLE `report_event` AUTO_INCREMENT=1;
ALTER TABLE `catalogsearch_fulltext` AUTO_INCREMENT=1;

--
-- Enterprise Edition
-- 
ALTER TABLE `enterprise_reward` AUTO_INCREMENT=1;
ALTER TABLE `enterprise_reward_history` AUTO_INCREMENT=1;
ALTER TABLE `enterprise_customer_sales_flat_quote_address` AUTO_INCREMENT=1;
ALTER TABLE `enterprise_customer_sales_flat_quote` AUTO_INCREMENT=1;
ALTER TABLE `enterprise_customer_sales_flat_order_address` AUTO_INCREMENT=1;
ALTER TABLE `enterprise_customer_sales_flat_order` AUTO_INCREMENT=1;
 
TRUNCATE `eav_entity_store`;
ALTER TABLE `eav_entity_store` AUTO_INCREMENT=1;

TRUNCATE `sales_order_tax`;
ALTER TABLE `sales_order_tax` AUTO_INCREMENT=1;

TRUNCATE `sales_order_tax_item`;
ALTER TABLE `sales_order_tax_item` AUTO_INCREMENT=1;

SET FOREIGN_KEY_CHECKS=1;